Meta lists a number of targeted categories that will no longer be allowed in its forums, including "Lung Cancer Awareness," "World Diabetes Day," "LGBT culture," "Jewish festivals," and political and social beliefs.
POINTS
1. Meta, a former Facebook member, on Tuesday said it would remove critical advertising targeting options.
2. Meta ad skills are used by a variety of advertisers, including political campaigns and social media groups.
3. The company was named for its ability to identify minority issues, including allegations of discrimination against advertisers.
Meta, a former Facebook site, on Tuesday said it would remove critical advertising targeting options, such as ads based on interaction information about race, health, religious practices, political beliefs, or gender. In recent years, the newly redesigned Meta that earns the bulk of its revenue through digital advertising has been criticized for its advertising skills and regulations. Changes will take effect from January 19, 2022.
On the blog site, Meta has listed a list of targeted categories that will no longer be allowed in its forums, including "Lung Cancer Awareness," "World Diabetes Day," "LGBT culture," "Jewish festivals," and political and social beliefs. .
"We have heard the concerns of experts that identifying such options can be used in ways that lead to negative experiences for people in disadvantaged groups," said Graham Mudd, vice president of the company's marketing marketing company, at the post office.
The company was named for its ability to identify minor issues, including allegations of advertisers discriminating against or directing vulnerable groups. In 2019, it agreed to make changes to its advertising space as part of solving housing problems.
"The decision to remove these Detailed Targeting options was not an easy one and we know that this change could have a negative impact on other businesses and organizations," Mudd said in a post, adding that some advertising partners are concerned that they will not be able to use these ads. social change.
Meta ad skills are used by a variety of advertisers, including political campaigns and social media groups and businesses. Advertisers in Meta forums will still be able to target audiences by location, use their customer lists, reach audiences customized with their content, and send ads to people with similar features in those users.
The development will not affect the company financially. CEO Mark Zuckerberg in 2019 had estimated that politicians' ads would be less than 0.5 percent of the 2020 Meta revenue, according to Reuters. Facebook now allows users to choose to see a few ads related to topics such as politics and alcohol which they say early next year will give people more control over the ads they see, including those related to gambling and weight loss.
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